If we’re starting from scratch with a new organization, we will usually follow the process detailed below. If you already have an established brand, we are happy to work within it, or work on refreshing or rebranding, whatever you want or need. The only goal is to make your business or nonprofit more successful.
For any project, it starts with listening, and learning. We want you to tell us everything you know about your organization and share your passion with us. We’ll also look into your market, your competitors and all your current branding and marketing materials. You can’t tell a story you don’t know, and you can’t learn if you don’t listen.
After that comes the crafting of your story, your identity and your brand. This often starts with a logo that encapsulates and conveys the core of your business visually and a tagline that does so verbally. We’ll work with you to come up with these, offering several initial variations and taking your reactions into consideration to work our way to the best solutions. Other elements developed in this phase include choosing brand colors, typefaces and voice.
Marketing & Advertising
Finally, we will figure out the best way to get the word out about your business. Often, but not always, this includes a website. It can also include business cards, an email marketing or social media campaign, a media buy, a billboard or a jingle. For each business or nonprofit and each market, the solutions are different – we’ll work with you to find the best options.
One thing we won’t offer – a lot of buzzwords and marketing-speak. We’re straightforward people who want to cut to the heart of what your organization is and does, and how to best get the word out about it in an interesting way, so it can thrive and grow. If you’re interested, get in touch.
Services we offer:
- Branding (logos, taglines, over-all look and feel)
- Naming of companies, nonprofits and products
- Website design, development and content management training
- Print, email, guerilla and social marketing
- Media planning and placement
- Social media strategy and implementation
- Video production
- Hand-crafted marketing and identity materials
- Custom photography
- Crowdfunding advice and implementation
- Want anything else? Just ask – we can make it happen